The Sugar Baddie™ represents the irresistible temptation to eat foods high in added sugars. Any time you see a sugary drink or treat and go on auto-pilot towards it, Sugar Baddie has pulled you into his grasp!

The Sugar Baddie is the animated villian to The Zubertubers™, three zany and bumbling animated potatoes from a school garden who try to teach kids (and their families) how to honor and care for their bodies by making healthy choices.

In this blog, Sugar Baddie shares his secrets for sneaking his way into many of the foods we love… and many of the foods we might easily be deceived into thinking are healthy.